WHAT WE DO
One partner. Four ways in.
Every one built to move your company forward.
Start wherever the pain is sharpest. Most clients begin with one and grow into all four.
01
A senior strategist in the room for the decisions that matter
Strategic Advisory
We help you decide what matters, then build what lasts.
Which markets to own. How to position against faster-moving competitors. How to structure the team for scale. How to walk into the board meeting with a plan instead of a hope. We embed as the strategic partner who has made these calls before, and we stay until the direction is clear and moving.
WHAT YOU GET
FOR
Software CEOs and leadership teams, roughly Series A through C, who need senior strategic firepower without another full-time executive.
02
Product strategy, innovation, and positioning from someone who has shipped and sold
Fractional Product Leadership
We turn your roadmap into a weapon.
Product is where strategy becomes real. We step in as your senior product leader to set direction, sharpen positioning, and aim the roadmap at where the market is actually going. We have built renowned products and sold the companies behind them. We bring that judgment to yours.
WHAT YOU GET
FOR
Companies that need senior product leadership now, without the cost or timeline of a full-time CPO hire.
03
Our most differentiated offering
Product Advisory Boards
We build you a board that moves pipeline, not one that nods along.
Most advisory boards are five logos on a slide and nothing more. We build yours as a growth engine. We recruit the right operators, set the charter, run every meeting, and measure the board on what counts: introductions made, partnerships sourced, and pipeline moved.
We learned this the hard way. Years ago we put a product leader inside the relationships that mattered in Silicon Valley, and those relationships helped turn a Wisconsin software company into a Facebook acquisition. Run as a channel instead of a checkbox, an advisory board changes a company's trajectory.
WHAT YOU GET
FOR
Series A through C software CEOs who want outside firepower that drives growth, not just product feedback.
04
THE STORY YOUR PRODUCT DESERVES
Product Market Positioning
Most software companies lose deals their product should win. Usually it's not the product. It's the story.
Your product is genuinely differentiated. But somewhere between what you build and what the market hears, the story breaks down. The pitch is inconsistent. The website sounds like everyone else. And when a prospect asks how you're different from the competitor, the answer changes depending on who's in the room. We fix that. We go deep on your product, your market, and your competitive landscape and come out with a position your entire company can own and your sales team can use Monday morning.
WHAT YOU GET
FOR
Growth-stage software companies between $5M and $50M in ARR whose product is genuinely better than the competition but whose market story has not caught up yet.