One partner. Four ways in. Every one built to move your company forward.
Start wherever the pain is sharpest. Most clients begin with one and grow into all four, the way our work with MV2 spans strategy, product, and the advisory structure around both.
Strategic Advisory
We help you decide what matters, then build what lasts.
Which markets to own. How to position against faster-moving competitors. How to structure the team for scale. How to walk into the board meeting with a plan instead of a hope. We embed as the strategic partner who has made these calls before, and we stay until the direction is clear and moving.
- —A sharp, prioritized strategy your whole team can rally behind
- —Competitive positioning that puts you on offense
- —An operating structure built to scale, not just survive
- —A board and investor story that earns confidence
- —Series A and B fundraising strategy when a raise is on the horizon
Software CEOs and leadership teams, roughly Series A through C, who need senior strategic firepower without another full-time executive.
Fractional Product Leadership
We turn your roadmap into a weapon.
Product is where strategy becomes real. We step in as your senior product leader to set direction, sharpen positioning, and aim the roadmap at where the market is actually going. We have built renowned products and sold the companies behind them. We bring that judgment to yours.
- —Product direction the whole company understands
- —Innovation that opens new revenue, not just new features
- —Positioning and messaging that finally fit the market
- —Product, marketing, and sales pulling in one direction
- —A development team restructured to ship faster with less waste
Companies that need senior product leadership now, without the cost or timeline of a full-time CPO hire.
Product Advisory Boards
We build you a board that moves pipeline, not one that nods along.
Most advisory boards are five logos on a slide and nothing more. We build yours as a growth engine. We recruit the right operators, set the charter, run every meeting, and measure the board on what counts: introductions made, partnerships sourced, and pipeline moved.
We learned this the hard way. Years ago we put a product leader inside the relationships that mattered in Silicon Valley, and those relationships helped turn a Wisconsin software company into a Facebook acquisition. Run as a channel instead of a checkbox, an advisory board changes a company's trajectory.
- —A hand-recruited board of 5 to 8 experts matched to your strategy
- —Meetings designed and run for you, every quarter
- —Outcomes tracked as intros, partnerships, and pipeline
- —A board story that strengthens your next investor conversation
Series A through C software CEOs who want outside firepower that drives growth, not just product feedback.
Product Market Positioning
Most software companies lose deals their product should win. Usually it's not the product. It's the story.
Your product is genuinely differentiated. But somewhere between what you build and what the market hears, the story breaks down. The pitch is inconsistent. The website sounds like everyone else. And when a prospect asks how you're different from the competitor, the answer changes depending on who's in the room. We fix that. We go deep on your product, your market, and your competitive landscape and come out with a position your entire company can own and your sales team can use Monday morning.
- —A complete positioning framework your whole company rallies behind
- —A competitive landscape map showing exactly where you win and where you don't
- —Sales battle cards for your three to five most common competitive situations
- —A messaging hierarchy your marketing team builds everything from
- —An activation session so the work actually lands instead of sitting in a folder
Growth-stage software companies between $5M and $50M in ARR whose product is genuinely better than the competition but whose market story has not caught up yet.
Not sure which door to walk through?
Start with a conversation. Tell us where it hurts. We will tell you honestly whether we are the right fit, and where to begin.