The Product Advisory Board Guide: How to Build a Team That Creates Unfair Advantages

A free guide from Jason Weaver, Founder & CEO, Halo | halo.ceo | jason@halo.ceo

Before You Read This

This guide exists because of a LinkedIn post I wrote about Product Advisory Boards.

Several CEOs responded. Almost none of them had one. Almost all of them wanted one. And the reason most had not built one was simple: they did not know where to start, who to put on it, or how to make it more than a list of names.

I have built a PAB three times now, across three companies, in three different markets. The first one helped turn Shoutlet into a company that got acquired into what is now Khoros. I have learned what works, what is a waste of time, and where founders quietly go wrong.

This guide gives you the real architecture and a stack of specific tactics I wish someone had handed me before I built my first board. By the end you will understand more about building a PAB than almost any founder who has one.

Let's get into it.